Billionaire Donald Trump is set to launch a long-awaited television advertising blitz in early-voting states.
The Republican presidential front-runner, whose campaign has spent very little on advertising so far, will soon run an ad campaign that could cost at least $2 million a week — and potentially much more than that — according to unnamed sources cited in the report.
The first round of ads will reportedly be positive, communicating Trump’s policy positions and overall vision, but the source told Fox News that the ads could quickly shift to attack spots if Trump feels he is being unfairly targeted by his opponents.
Former Florida Gov. Jeb Bush and Ohio Gov. John Kasich are the two Republican candidates going most aggressively after Trump, and he could single them out if he deems them threatening enough, particularly in New Hampshire, to warrant a response.
So far, Trump has used social media and frequent cable TV to lambast his opponents, including Kasich and Bush.
Trump has long promised to self-fund his campaign but has had to spend very little of his own money so far due to near-constant media coverage and significant small donations into his campaign.
Like Democratic candidate Bernie Sanders, Trump rejects super-PACs, saying he does not want to be compromised by favors owed to billionaires and lobbyists.
Trump leads national polls by nearly 20 percentage points, but Texas Sen. Ted Cruz has recently drawn ahead in Iowa, which holds the first caucuses of 2016 on Feb. 1.
Trump has marshaled most of his ground forces in Iowa in an effort to combat Cruz’s advantage.